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Added Attention: A Natural Formula to Help Your Child Focus and Learn

Added Attention: A Natural Formula to Help Your Child Focus and Learn


Childhood is an important time for growth and a vital time for mental development.

Though some children are diagnosed with Attention Deficit/Hyperactive Disorder (ADHD) and Attention Deficit Disorder (ADD), all children have moments when their attention and behavior veers out of control.

Imperfect attention and focus is to be expected from children, but at times this can hinder a child’s ability to learn.

Buried Treasure™ Added Attention is a supplement formulated to help your child concentrate and keep them learning. It is made from a natural blend of vitamins, minerals, and a herbal blend to amplify focus.

Brain development and cognitive function during childhood

Childhood is an important time for growth.

It’s a vital time for cognitive development, motor skills, and physical growth.

It’s essential to initiate a healthy lifestyle during childhood to ensure the body, and brain, develop to full capacity.

This includes exercise and physical activity. When children move their bodies, it increases the circulation of blood and delivery of oxygen to the brain, allowing it to function more efficiently.

Also, sleep is an important factor of brain growth an function. Sleep not only boosts a child’s ability to pay attention, but also to retain memory from learning. Studies have shown that children who are not getting their full eight hours of sleep per day have reduced cognitive ability and learning retention (1).

However, nothing is more important for brain development during childhood then proper nutrition. And as children grow, its necessary that they are eating a balanced diet to ensure optimal health.

A balanced diet for a child will include all the essential nutrients, vitamins, and minerals for the brain to function properly and for them to remain focused.

These are the nutrients Added Attention contains to provide its many benefits.


The 8 key ingredients in Added Attention

It is normal for children to have moments of poor attention and focus. However, this can obstruct a child’s ability to ability to learn.

Added Attention is formulated to help children concentrate and have an easier time learning despite distractions.

It is made from a natural blend of vitamins, minerals, and a herbal blend all proven to amplify focus.

This includes naturally derived B complex vitamins, phospholipid complex, GABA, DHA, DMAE, and a blend of herbs – lemon balm, gotu kola, and chamomile.

  1. B Vitamin Complex

B vitamins are very important for brain health and most commonly found in animal products and by-products, whole grains, beans, nuts, and dark green vegetables (2).

The B vitamin complex is a group of eight water-soluble vitamins that provide a variety of benefits throughout the body. B vitamins are widely known to help cells function properly, produce energy, build and repair DNA, and aid in the production of essential nervous system chemicals (3).

Out this complex of eight vitamins, three of them benefit the brain and cognitive function most – B6.

Pyridoxine – Also known as B6, is vital for normal brain development in infants and children and is responsible for keeping the nervous system functioning properly (4).

If you child is suffering from low or deficient B vitamins, you notice issues like fatigue, confusion, poor memory, moodiness, and signs of depression and anxiety (4).

  1. Phospholipid Complex

Phospholipids are a type of lipid – aka: a fat – that is an major component of plant and animal cell membranes.

Lipids in general are very important for the brain, as fat makes up 60% of the entire brain mass (5). Fat is primarily found in the ‘gray matter of the brain, which is involved in many sensory functions of the brain. These functions include memory, emotions, decision-making, and self-control.

By consuming an adequate amount of phospholipids, your child could improve their ability to control their focus and attention, retain learning more efficiently, and stabilize their mood.

  1. GABA

Gamma aminobutyric acid (GABA) is an amino acid that is essential for neurotransmitter function.

GABA is called an ‘inhibitory neurotransmitter,’ it blocks certain brain signals to decrease activities in your nervous system (6). This, in turn, produces a ‘calming effect’ to destress the body and mind.

Due to its calming effect, GABA helps control feelings of anxiety and stress.

  1. DHA

DHAdocosahexaenoic acid – is the most effective type of unsaturated omega-3 fatty acid found in animal products and algae.

Omega-3s are essential for brain function and mental health. DHA making up 30% of all brain matter (7).

Maintaining an adequate intake can provide many benefits to the brain, including improving the symptoms of anxiety, depression, hyperactivity, ADHD (8). It also helps improve cognitive function to increase attention span and ability to learn.

  1. DMAE

DMAE goes by many names – dimethylaminoethanol, dimethylethanolamine, or Deanol – is a compound that my increase the production of the chemical acetylcholine (9). Acetylcholine is naturally produced by the body that stimulates nerve cell function.

Acetylcholine also has a positive effect on the brain, like improving mood, ability to learn, and retaining memory.

There is also some evidence that DMAE can assist with treating attention and focus.

  1. Lemon Balm

Lemon balm is a natural herb belonging to the mint family that is traditionally used for mood and cognitive function (10).

The lemon-scented herbs is helpful by relaxing the mind and boosting mood. It is commonly used to reduce stress, anxiety, and hyperactivity.

When it comes to cognitive function, lemon balm can assist in improving memory, alertness, and concentration.

Additionally, this herb can also improve the quality of sleep reduce restless. This is very important considering sleep is a top factor in brain development in brain development (10).

  1. Gotu Kola

Sometimes called the ‘herb of longevity,’ gotu kola is an herb from the parsley family. It has been used in traditional medicine in many Southeast Asian countries. One of the benefits it provides is boosting brain power.

In clinical studies, gotu kola and folic acid (a form of vitamin B9) have performed the same in their ability to benefit cognitive function. Gotu kola, however, was more effective at improving memory and nerve function (11).

Other positive effects of gotu kola include mood stabilization and anxiety relief as well as improving sleep quality.

  1. Chamomile

Chamomile is a popular herb that comes from an edible variety of daisy-like flowers. These flowers have been used for centuries as a natural remedy and is known as one of the most ancient medicinal herbs.

It is often consumed as a tea, but it can also be taken as an essential oil to provide its many health benefits, including improving digestion, heart health, and immunity.

It also assists mental health by promoting calmness to ease the complications of hyperactivity for children. The calming effect of chamomile also aids in restful sleep and stabilizing mood (12).

Knowing if your child needs nutritional support for their cognitive function

How do you know if your child may need some extra help focusing?

You should begin with looking at your child’s lifestyle and if they are getting enough exercise, sleep, and are eating a balanced diet full of essential nutrients.

A healthy lifestyle from a young age promotes health growth and develop of the body and brain, building cognitive capacity to last a lifetime.

You can also look for several symptoms that indicate reduced cognitive function, including (4):

  • Fatigue or hyperactivity
  • Confusion
  • Poor memory
  • Lack of focus and attention
  • Moodiness


If you notice any of these signs in your child, you may want to consider a supplement that benefits cognitive function and focus.

Could Added Attention benefit your child with their daily focus and learning?

Buried Treasure™ Added Attention contains many ingredients to help children who struggle to pay attention and makes focusing easier.

This supplement is formulated to help your child concentrate and keep them learning. It is made from a natural blend of vitamins, minerals, and a herbal blend to amplify focus.

If your child suffers from common difficulties with concentration, mood instability, or hyperactivity, Added Attention – along with a regular physical activity, balanced diet, and adequate sleep – may be the perfect natural supplement for them.

Seek advice from a medical professional

Consult with a healthcare professional to if your child is having difficulty staying focused.

You can discuss if they are consuming an adequate amount of the recommended nutrients, vitamins, and minerals, or if a supplement may benefit their cognitive function.

And as always, if your child is experiencing any negative reactions, seek out the advice of a medical professional immediately.

Author: Allison Lansman, RDN, LD








Added Attention Children’s Learning and Focus Support with GABA DHA Vitamin B and Herbal Blend

  • Award winning formula to naturally help developing brains focus.   Naturally plant based ingredients
  • Natural cane sugar. No artificial ingredients, fillers, colors or preservatives
  • Vegetarian Safe, Dairy free, gluten free, yeast free

Allison Lansman is a Registered Dietitian (RD),

Allison Lansman is a Registered Dietitian (RD), freelance nutrition and health writer, and wellness blogger. She is the owner/operator of The Freelance RD writing service and blog. Her business provides mainly writing services, but also product development, educational services and brand partnerships.

As an RD, Allison embraces a modern approach to nutrition and wellness. She believes we benefit most from building positive, balanced connections between mind, body, food, and environment. And she is passionate about sharing that philosophy through wellness communication and writing.

Her educational background is through Iowa State University, where she completed both her undergraduate degree and dietetics internship. She is currently studying towards an Masters in Public Health.

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Boosting Attention for Back-to-School Success

Boosting Attention for Back-to-School Success

When your kids head back to school, you do everything possible to set them up for success. You buy them books, school supplies and new clothes. You make sure they get a good night’s sleep and eat a healthy breakfast. 

But it’s important to support them in another way if you want them to succeed at the start of the school year—it’s important to support their ability to stay focused and attentive, so they can give their schoolwork their all.

Some kids struggle with attention and focus more than others. It may even be a lifelong struggle. But the fact is, the beginning of the school year is an exciting time when most kids are easily distracted. New teachers, new friends and new afterschool activities can pull their attention away from the academic side of school. Certain kids may also have a hard time shifting into “school mode” after a summer away from the classroom.

No matter which category your kids fall into, there are tools you can use to help them, including vitamins, nutrients and herbs that support focus and attention. Here are a few nutritional tools you can use to help your kids start the school year out right:

  1. DHA Omega 3. Research shows that the omega 3 fatty acid Docosahexaenoic Acid (DHA) can improve brain function in children and help them with learning and focus. That makes it the perfect nutrient for a successful start to the school year.
  2. Phosphatidyl Serine (PS). A natural phospholipid, PS, is derived from soy which plays an important role in the functioning of brain cells and helps improve memory and learning.
  3. Phosphatidyl Choline (PC). A precursor of the neurotranmiter acetylecholine, PC, is a vital compound for messages from one nerve to another. It has been shown to have a positive effect on memory and learning ability. 
  4. DMAE. Dimethylaminoethanol (DMAE) is a compound found in fish that supports brain health. Studies from as far back as the 1970s show that DMAE can improve concentration and possibly even memory.
  5. B vitamins. Research shows that B vitamin deficiencies are associated with concentration and attention difficulties [3]. That explains why B vitamin supplements have been shown to boost attention span in children and adults. They can even promote a calm mood, which is helpful to kids who spend all day sitting in a classroom.

If you’d like to help your kids focus as they head back to school, consider a supplement that contains one or more of these brain-supporting vitamins and nutrients. Buried Treasure’s Added Attention liquid supplement is one option that contains these, along with other natural tools for focus and concentration, like GABA, lemon balm and trace minerals. Whatever you choose for your child, know you’re helping him or her achieve success this school year.