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The Need For MAP

The Need For MAP

In recent years Buried Treasure/Life Line Foods, LLC has taken aggressive action against MAP violators.   As a consumer this many not seem good for you on the surface.   However, as a retailer or e-tailer, you want a brand manufacturer to stand by the value of their products.   

We don’t blame any consumer for wanting a lower price.   But, as a manufacturer when we see any company selling below our minimum advertised price this throws a red flag with several implications.   If we do not have a direct relationship with the company selling below MAP, we have a difficult time tracking down where that product came from.   This also puts the consumer in a difficult situation.   Why are they selling so cheap?   Is the product still good?  Has been opened or spoiled?   Is the product out of date?   If the seller posts product details that are false then it may cause some serious legal issues.  These are just a few reasons why we at Life Line Foods take a hard stand against MAP violators and unauthorized sellers.

As a company who opened it’s doors in 1969 we have very good relationships with retail stores around the country.   We have very personal relationships with many independent store owners.   They are reason why we have been so successful.  Our chain stores and independent retailers believe in our products.   We have a duty to the retailer who trains their staff on the value of Buried Treasure products to honor our pricing.   Since it is the independent business owner who helped build our business we must uphold that relationship. 

The article below is a repost from Whole Foods Magazine.   Please read more on How To Deal with MAP.

Presented on April 19 by WholeFoods Magazine and sponsored by Buried Treasure Liquid Nutrients, this webinar panel discussion breaks down what retailers and manufacturers need to know about MAP from experts in the field. The discussion is moderated by Laurie Petersen, editor-in-chief, WholeFoods Magazine and panelists include:

  • Ed Jones, owner, Nutrition World and co-founder, NutritionProductsInsider.com
  • Chase Ballard, general manager, Nutrition World and co-founder, NutritionProductsInsider.com
  • Taylor Hamilton, owner of Tunie’s and Recommerce
  • Lester Burks, CEO, Life Line Foods, LLC
  • Daren Garcia, Vorys, Sater, Seymour and Pease LLP

 

Credit:  https://wholefoodsmagazine.com/retail-content-library/deal-inside-story-minimum-advertised-price-map/ 

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L Glutathione

glutathione supplement for health and wellness

L-Glutathione

Glutathione is a protein that is produced naturally in the body. As a tripeptide it encompasses three amino–acids, namely L-cysteine, L-glutamic and glycine in most of the animal species and also in plants. As such, glutathione is synthesized by all normal cells from the three amino-acid components. Despite being a non-essential nutrient reduced levels can occur in immunocompromised states hence necessitating supplementation. Also, although glutathione is found in all cells, the highest concentration is found in the liver that also acts as a storage site for glutathione. Glutathione exists in main two forms, the reduced form known as L-glutathione (GSH) and oxidized form (GSSH). L-glutathione forms the largest percentage of   the total glutathione pool in the body, reaching up to 90 %.  Glutathione has three crucial functions; it functions as an antioxidant, immunosupportive function and detoxification function. Glutathione levels tend to get depleted with age.

Glutathione is one of the antioxidants that is manufactured by the body. It the most abundant cellular thiol. Glutathione functions as a water-soluble antioxidant when it counteracts oxidative attack by free radicals. Specifically it neutralizes toxic peroxides such as hydrogen peroxide.  It normally exists in the reduced form (GSH) which readily receives reactive radicals and is reduced to (GSSG) within the cells. Even in the oxidized state glutathione has the ability to non-enzymatic ally reduce free radical species and reactive oxygen and nitrite compounds by acting as a substrate for conjugation   and reduction courtesy of the thiol group of the cysteine amino acid. It is commonly referred to as the “master antioxidant” as other antioxidants depend on it to function properly. Glutathione also functions as a cofactor.  It potentiates the action of glutathione peroxidase that is also an antioxidant. It also helps maintain the levels of ascorbate and tocopherol through its reducing properties.

Glutathione plays an immunosupportive role.  The healthy growth and activity of immune cells is dependent on glutathione. Glutathione enhances the immune system by stimulating the body to produce more white blood cells which are the main components of the immune system.   Another immune function is that glutathione is necessary for maintaining immune mediated T-cell activation and the process of phagocytosis through which macrophages take up and eliminate foreign organisms from the body. Additionally, it helps maintain balance between various T-helper cells such as IL-2, IL-12 and gamma-interferon, IL-6, IL-4 to maintain an effective cytokine response profile.

Glutathione also maintains skin health. It lowers melanin production by inhibiting tyrosinase activity and increasing the levels if colorless pheromelanin, that is responsible for the bright skin. This has a therapeutic function for the skin as it helps remove any form of hyperpigmentation such as dark spots or pimple marks leaving the skin soft and supple. The antioxidation property also helps prevents aging by making the skin smooth, fresh and radiant.  The fact that glutathione also enhances the healing of wounds prevents skin scarring that can occur as a result of sun burn.

Additionally, glutathione has a role in detoxification function. It is directly involved in the specific detoxification reactions that protect the body against the toxins. Glutathione that is highly concentrated in the liver also removes toxins that circulate in the body thus preventing damage to the body cells. According to research low glutathione levels induces poor liver function hence paralyzing its detoxification function.

Lastly, glutathione takes part in the DNA synthesis and repair as well as protein synthesis hence facilitating growth and development. It also influences male fertility by determining the quality of sperms produced. The most effective way of increasing depleted glutathione levels in the body is to ingest its precursor, such as N-Acetyl-Cysteine (NAC).  Additionally one should maintain a healthy balanced diet and engage in regular exercise (L-glutathione. (n.d.).

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Iodine

iodine supplement uses and benefits

Iodine

Iodine is one of the mineral elements that is required not only for thyroid functioning but also for general optimal body functioning. In fact, it is needed in extra thyroidal areas in larger amounts than the thyroid gland itself. Nonetheless, the primary role of the iodine is the syntheses of thyroid hormones .The ovaries hold the second highest concentration of iodine after the thyroid. Receptors for iodine uptake are also found in the skin, gastric mucosa, adrenal gland, heart, thymus, lung kidney bladder, mammary gland, salivary glands and the breast. As such, iodine is essential. This is due to the fact that Iodine cannot be synthesized naturally by the body. It is therefore an essential element in the synthesis of thyroid hormones. Good sources include iodized salt or sea weed. Therefore, iodine not only confers thyroidal uses but also extrathyroidal benefits as well.

Iodine  is essential for thyroid functioning as it helps in the conversion of  thyroid stimulating hormone(TSH)  to triiodothyronine (T3) and thyroxine(T4) which are the biologically active forms of  thyroid hormone.  Notably, thyroid hormones are involved in various functions in the body such as regulation of metabolism, bone health, mounting an immune response and development of the central nervous system.

Iodine also helps regulate the immune system as it helps fight infections. In addition, iodine can enhance the immune function by helping remove both toxic chemical toxins and biological toxins. Additionally, iodine is effective in suppressing autoimmunity which keeps immunity in check. It also protects against bodies invasion by foreign organisms especially in the stomach. In addition, Iodine reinforces T-cell adaptive immune system.

Just like vitamin C Iodine functions as an antioxidizing agent. It is important for raising the total serum antioxidant capacity.  Iodine neutralizes reactive oxygen species such as superoxide anion, hydrogen peroxide and hydroxyl radical that have the potential to destroy the cellular membranes. Iodide specifically scavenges for hydroxyl radicals. Besides, experimental models have shown that iodine prevents lipid peroxidation in brain cells of rats. It does this by attaching to the double bonds of the polyunsarurated fatty acids in the cellular membranes thus rendering them less susceptible to free radicals.

Iodine induces apoptosis which entails programmed cells death, an important process in regulating body growth and development. Take for instance, the formation of fingers in the growing fetus is through apoptosis of the tissue between them. Additionally, it helps destroy harmful cells in the body such as mutated or infected cells.

Iodine supports cardiac function and cardiovascular health. As it is, sufficient levels of iodine are required to maintain a stable rhythmic heartbeat. Besides, it is directly or indirectly involved in the regulation of the levels of the serum cholesterol levels and hence maintenance of the blood pressure.

Skin health and functioning is also influenced by iodine. According to research, the ability to sweat is influenced by iodine. Low levels of iodine stores prevent sweating. Iodine also plays a crucial role in glucose metabolism. Iodine has shown the ability to attach itself to insulin receptors hence improving glucose metabolism.   As such, iodine is important for both physical and mental growth. The thyroid hormones are required for proper brain and bone development during pregnancy and early infancy. Iodine is crucial for the development of the central nervous system.

Indeed, iodine not only has a role in the synthesis and functioning of the thyroid hormones but also has a direct impact on all the other tissues that utilize iodine. An excessive of iodine or deficiency of it is harmful to the body. Inadequate intake means that the body cannot produce enough amount of thyroid hormone. Iodine deficiency is rare since table salt is iodized. The average daily intake of iodine in the United States averages 240 mcg that is well within the normal range of 150-299 mcg/day.

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Chromium

Chromium

Chromium is a naturally occurring element that is found in plants, rocks, soil, and animals.  It is an important trace element, with the human body containing about 6 mg of chromium. Chromium exists in diet both as organic and inorganic complexes. It is absorbed in the small intestine mucosa. Absorption is low and is enhanced by vitamin C and vitamin B. Storage of the absorbed chromium occurs in the liver, spleen, bone and soft tissue. Chromium occurs in three valence states, divalent Chromium (II), trivalent chromium (III) and   hexavalent chromium (VI). Of the three forms, trivalent chromium is the biologically active compound and is derived from food sources. Notably, chromium is biologically active as part of an oligopeptide known as chromodulin. One of the biological functions of chromium is that it interacts with thyroid metabolism in humans.

Notably, trivalent Cr is the most stable form in biological systems since it does not penetrate biological membranes easily. It is required in the body in trace amounts. On the other hand, hexavalent chromium is toxic both to the environment and the body since it can easily penetrate cellular membranes to damage lipids, proteins and DNA hence carries a high health risk. Divalent chromium, Cr 2 functions as a strong reducing agent.  It is readily oxidized to Cr3. This is the reason why divalent Cr does not exist in biological systems. As such, trivalent chromium is the nutritionally useful form of chromium.

First, chromium plays a role in the regulation of blood glucose levels by increasing insulin receptors  and insulin-receptor interaction. It does this by enhancing the action of insulin, which functions to reduce the blood glucose levels. Trivalent chromium can therefore be used to correct glucose intolerance and insulin resistance as demonstrated in animal experiments. It also influences the metabolism of carbohydrate, fat and protein. As such, trivalent chromium is useful in achieving glucose tolerance.

Trivalent chromium is also directly involved in the metabolism of fats, carbohydrates and proteins. It also helps in reducing the total and low-density lipoprotein (LDL) as well as the triglyceride levels as part of lipid metabolism in individuals with elevated cholesterol. Additionally, studies have shown that it helps increase the levels of apolipoprotein A, a component of high density lipoprotein, which forms good cholesterol. It also increases transcription thus promoting protein synthesis. Through its action on insulin it can also influence lipid metabolism. Therefore, chromium has the ability to lower LDL levels and increase the HDL levels especially in people with high cholesterol levels. Therefore, chromium may be used to achieve a lean body mass and reduce body fat.

Chromium also takes part in hormonal regulation. For instance, it acts as a co-factor of insulin.  Chromium potentiates the effect of insulin by facilitating insulin biding to the receptors on the cell surface. Notably, Cr demand increases during conditions of stress. Elevated cortisol levels during stress act as an antagonist to insulin leading to increased blood glucose concentration and reduction in glucose use by peripheral tissues. Consequently, there is mobilization of Cr reserves. The ability to change sensitivity on insulin also has a role in reproduction.

Chromium has an immune function as well. It has intracellular and intercellular action through potentiating effects of humoral and cellular immunity. In addition, niacin bound trivalent Cr has shown a cardioprotective function and also increases energy levels. However, in high concentrations chromium is cardiotoxic.

Some of the dietary sources of chromium include meat, whole grain products, some fruits and vegetables. Foods containing simple sugars such as sucrose and fructose are low in chromium. It is worth noting that all forms of chromium can be toxic at high levels.  However, hexavalent Cr is more toxic than trivalent Cr as aforementioned. Inhalation of high levels of hexavalent Cr causes irritation to the lungs, nose, lung and stomach.

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Folate and Folic Acid

folic acid folate b vitamins

Folate and Folic Acid

Folic acid is a member of the B-complex group.  It plays a key role in cellular metabolism, growth and energy production just like all the other members of B-complex. Folate occurs naturally in whole foods. Folic acid  being  one of the B vitamins found is found in dietary sources such as leafy green vegetables, fruits, dried beans and peas. It not only takes the form of water-soluble vitamin B, but also occurs in many different forms. In the body it exists in metabolically active derivatives of tetrahydrofolate (THF) such as 5-methyltetrahydrofolate (5-MTHF) (Rao, 2006).This is the main circulative form of folate that gives its action in the body. The structure of folic acid comprises a pteridine nucleus, p-aminobenzoic acid and glutamate. Although sensitive to light and acid, folic acid is stable to heat and alkali. Folic acid performs some of the most vital functions in the body ranging from cellular formation to energy production.

First, folic is crucial for neural tube formation during fetal development.  As such, defective folate metabolism interferes with the closure of the neural tube during development. Besides, deficiency during pregnancy triggers the development of neural tube defects (NTD), which include the malformations of the spine and brain. Taking of folic acid prior to conception has shown to reduce the risk of NTDs by up to 50-60 %. Notably, folic acid not only in the formation but also maintenance of new cells.  As it is, it also helps in the synthesis of DNA through nucleotides in rapidly dividing cells such as the bone marrow cells or erythropoietic cells or intestinal cells. Hence deficiency is associated with a low red blood cell count.

Another vital function of folic acid is that it also helps regulate the blood levels of homocystiene that has a therapeutic effect on cardiac function. As such, folic acid acts to reduce homocisteine levels improve vascular function by reducing the risk of hardening blood vessels. This helps in the maintaining of a healthy and efficient cardiovascular health.

Folic acid is also required for proper growth and development of the body as it is involved in the production of DNA and RNA. It not only synthesizes but also repairs and maintains stability of the formed DNA hence helping in growth and maintenance of muscle tissues as well. These are essential during states of rapid growth such as during pregnancy or puberty due to the increased physiological demands. Also, plays a key role in building and repair of skin cells in the body. Besides, it facilitates the replacement of senile cells with new ones keeping the skin fresh.

Folate also functions as a co-factor/co-enzyme thus influencing certain biological reactions in the body such as the DNA methylation. It acts in combination with other enzymes to perform crucial body processes such as DNA synthesis. Further, folic acid has as a free radical scavenging activity that is more efficient than that of vitamin C and E. This helps maintain the viability of cells as the scavenging action protects the body cells against cell membrane damage.

Folic acid is essential in cognitive function. It helps prevent the degeneration of the cerebral cortex, the area of the brain that coordinates learning and memory.  Its regulation of homocsyteine levels that is toxic to neurons also influences its action on the brain. Deficiency in folate is rare since it is only required in small amounts. Experimental animal studies have shown that folic acid deficiency results in growth retardation. It also manifests with low blood count that are abnormally large.

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Grape Seed Extract

grape seed extract antioxidant liquid supplement

Grape Seed Extract

Grape seeds are rich in antioxidants and oligomeric proanthroyanidin complexes (OPCs) that confer its health benefits. The grape seed extract (GSE) is derived from the seeds, pulp and white membranes of a grape fruit.  GSE is made by mixing grape fruit seeds and pulp into a highly acidic liquid. The health benefit effects of the extract were discovered by Jacob Harich an American immunologist in the year 1972. GSE encompasses a mixture of flavonoids linoleic acid, vitamin E and phenolic procyanidins. However, the most active agents of the GSE are the Oligomeric procyanidins (OPCS) or polyphenols. All these are important in protection of the blood vessels and cells from damage. Action on the blood vessels helps maintain an optimal blood pressure. Also, dilates the blood vessels thus reducing pressure.  On the other hand, OPCs play a key role in the counteraction of free radicals produced in the body due to their antioxidative property. They also inhibit lipid peroxidation courtesy of the OPCs. This is essential in maintaining a good health and longevity as it prevents premature aging.

Notably, OPCs also play an immune-supportive role as they may create a health inflammation response and prevent body’s invasion by foreign bodies that may weaken the immune system. Resveratrol present in the extract is responsible for the function as it may reduce inflammation response. Additionally, compounds known as polyphenols namely, limonoids and naringenin present in GSE   are responsible for enhancing the immune system. It also aids in reducing swelling as a result of injuries.  The ability of GSE extract to potentiate vitamin C activity also contributes to its immune-supportive function.

Another role of GSE is that it improves the health of the skin as it acts as an alpha hydroxyl acid compounds that are easily absorbed by the skin. Polyphenols are the compounds responsible for improvement in the skin elasticity as they are excellent binders of collagen fibers thus help improve the condition of connective tissues and thus generally maintaining the elasticity of skin, joints, arteries, and other connective tissues. Additionally, polyphenols are responsible for the radical scavenging ability. These neutralize the harmful singlet oxygen radicals in the body thus inhibiting unwanted inflammation and damage to the cells (Mielnik et al., 2006). Inhibit platelet aggregation thus preventing formation of clots. The flavonoids which are the most common group of polyphenolic compounds in grapes are responsible for counteracting the LDL molecules in the body thus contributing to good vascular health as it prevents clogging in vessels especially arteries.

OPCs in grape seed extract also protect the body cells from damage and unregulated multiplication through the antioxidative effect.  This also reduces oxidative stress and preserves mitochondrial function to facilitate energy production by the body cells. It also boosts the wound healing process making it heal faster and reducing scar formation. According to research, proanthocyanidin a type of polypehnol is quickens the wound healing due to its antioxidant property. Additionally, the alpha hydroxyl acid component of GSE improves the moisture barrier of the skin cells aiding in the regeneration process. The cells are able to retain enough moisture for a fresh appearance.

Grape seed extract also contains high levels of procyanadin dimmers that inhibit the enzyme aromatase to regulate cell growth hence normal growth and development.  It also improves flexibility in joints, blood vessels and body tissues and organs such as the heart. Animal studies have shown that grape seed extract is important for maintaining bone strength. It improves bone formation and strength that helps regulate skeletal growth.

Lastly, GSE has the ability to relax blood vessels thus enabling the control of blood pressure.  This function is facilitated by the presence of high concentrations of oligomeric procyanidins in the grape seed extract that stimulate the relaxation of arteries thus controlling the blood pressure. This also confers preventive and therapeutic function in maintenance of cognitive function as blood flow to the brain is increased.

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Bayberry

bayberry nutritional supplement

Bayberry

Bayberry is a common name for plants in the genus Myrica encompassing up to 50 species. It contains tannins that confer its mechanism of action. Traditionally, bayberry was used as a beverage due to its stimulant and tonic properties. The parts used for therapeutic purposes include the bark, leaves, and roots. However, the root bark is the essential part as it contains biologically active compounds including, triterpenes (taraxerol, taraxeron, and myrikadiol), flavonoids, tannins, and phenols. For instance, the dried bayberry root has traditionally be used as a nasal astringent to contract and dry tissues in the sinus cavity in order to dry the secretions. One of the flavonoids known as myricetin is specific to this genus. Other constituents include vitamin C, potassium, starch and calcium.

The main functions exhibited by Myrica species include astringent, antibiotic, antispasmodic, expectorant, diaphoretic, tonic and stimulant. The presence of high concentrations of tannins in the root bark of the bayberry plays a role not only in the protection against infection but also tightening of the mucous membranes.

Myricetin gives bayberry ability to prevent invasion by foreign bodies.  In vitro studies have shown that red bayberry extract suppresses the growth and virulence gene expression of bacteria such as Vibrio cholerae.The dichloromethane extract of leaves of Myrica Serrata has also been shown to inhibit the growth of Bacillus subtilis and Escherichia coli in vitro. It promotes sweating that flushes out toxins and helps lower the fever as well. However, potency to treat particular infections is unclear.  The bacteriostatic activity of C-methylated dihydrochalcones one of the constituents of Myrica has also contributed to its immune supporting function. Additionally, laboratory studies have shown the role of mycetrin in the stimulation of bile flow that may be useful in the management of conditions related to the liver and gallbladder. Myricetin also exhibits pain relieving effects in vivo. A root extract experimented on animal models demonstrated analgesic activity.

Notably, most of the health benefits are also due to the plant’s astringent properties. The astringent properties assist in the management of respiratory symptoms such as coughing. Besides, Bayberry shows potency in the management of gastrointestinal inflammation.  It supports the digestive and respiratory systems through maintenance of inflammation. The tannins component play a significant role in the regulating of the inflammatory processes. This function is mainly beneficial to the gastrointestinal system.

Cyanidin-3-O-glucosidase present in Chinese bayberry fruit regulates normal cell replication. Scavenging activity reduced cell proliferation, decreased cell adherence and induced abnormal morphological changes similar to apoptosis.Chinese bayberry fruit extract(CBFE) also alleviates oxidative stress thus inhibiting 1,2-dimethylhydrazine(DMH)-induced intestinal aberrant crypt foci (ACF) in rat colon carcinogenesis. This is due to the high content of phenolic compounds.

Bayberry bark is also used topically to manage the wound care process. Bruises respond well to the oil of bayberry. Direct application of a decoction on chronic sores or varicose veins is also beneficial.  However, the species also show anticoagulant activity. In vivo studies with myricetin, has shown that it shows increases clotting time. Additionally, ant thrombin activity interferes with coagulation as well.

Bayberry is also used for the management of mouth and gum related problems. The incorporation of bayberry bark root powder in toothpaste preparations is one of the applications in the contemporary world.

The recommended dosage in synthetic preparations is up to 0.5g per day. Bayberry has an emetic function in high doses which functions as a treatment for poisoning such as in case of narcotic poisoning. However, excessively high doses can have adverse effects as a result of mineralocorticoid imbalance between sodium and potassium, resulting in fluid retention and hypertension in the long-run. Although safe, it is not recommended for pregnant or breastfeeding children or a child as it is a strong herb.

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It is Our Responsibility

Life Line Foods Buried Treasure commitment to environmentally friendly business

Responsibility means to be accountable.   Life Line Foods, manufacturer of Buried Treasure products, has committed to take responsibility of our environment.   We can’t save the entire world, but we can do our part to minimize our carbon foot print, recycle as much as possible and be mindful of our waste. 

Since 2010 Life Line Foods has added an array of solar panels to our manufacturing facility and offices in TN.   Today our solar panels produce approximately 50 KW of electricity.   This allows us to run our 50% of our facility on solar power.   To also help save on electricity, we have elected to close our production line and main facility Friday through Sunday without losing employee work hours!  

Life Line Foods also have committed to using more environmentally friendly shipping filler.   We use water soluble corn starch based ‘peanuts’ in our shipping department.   This filler contains no cfc and is edible.  So when a huge storm locks us in grab some popcorn nuts with MCT coconut oil for a snack!

We do our part to recycle as much as possible.   We currently reuse our cardboard for boxes and other uses.   Life Line Foods is in the process of switching all our packaging materials to recycled cardboard within the next 4-6 months.   This will help us reuse 100% of all cardboard in our facility.

All Buried Treasure products are made with filtered mountain spring water.   This keeps our use on the rural community water to a minimum.   We use the resources around us to support and sustain our business. 

As well, Buried Treasure products are produced in BPA free plastic bottles and are recyclable.   This means our bottles are environmentally safe and free from harmful contaminants.

Life Line Foods takes a responsible role in doing what we can to lower our carbon foot print, reuse and recycle materials and minimize our impact on our local community resources.   When you purchase Buried Treasure products you can be assured you are buying from a responsible company. 

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Eyebright

eyebright nutritional supplement for health and wellness

Eyebright

Eyebright scientifically known as Euphrasia Officinalis. This herb was traditionally used in Europe as an herbal remedy of various disorders. Specifically, it was commonly used for the treatment of eye problems hence the name. The decoctions and infusions, especially from the flowering aerial parts, were used in the relief of a dry cough, hoarseness, purulent skin lesions and catarrhal issues of the intestinal tract. The plant is endowed with various organic, chemical and nutritional properties that confer its various health benefits. It exhibits various biological activities such as creating a healthy inflammation response, elimination of free radicals, antimicrobial, maintaining optimal cell growth, counteracting viral and fungal invasion, hypotensive, liver protection, protection against epilepsy, and anti-catarrhal functions. It also contains vitamins B, C, E and beta-carotene in vitamin A that give the nutritional benefits associated with the vitamins. Additionally, it contains alkaloids, tannins, volatile oils, anti-oxidants such as caffeic acid, ferulic acid, and flavonoid.

Notably, the therapeutic effects of eyebright continue to beneficial to modern day. Therapeutic effects are mainly attributed to its  ability to scavenge for free radicals, counteract unnecessary inflammatory response processes and immune-supporting activity. Although few scientific studies have been performed to determine the activity of the Eyebright plant, its antiseptic property has proved effective in cleansing the eye. This makes eye bright useful in the treatment of eye-related problems. Eye drops from eyebright plant are useful in the treatment of ocular allergy symptoms. Its function as an eyewash is attributed to the presence of volatile oil content and tannin. Eyebright also tightens the mucous membranes of the eye and tends to relieve the inflammation response of the conjunctiva and the eyelash follicles. Eyebright is also useful in relieving hypersensitivity of the eyes to light. Additionally, its ability to counter mucus makes it useful in the management of infectious and allergic conditions affecting the eye, middle ear, sinuses and nasal passage. Although it helps dry liquid mucus, its use in dry or stuffy congestion could worsen the condition due to the plant’s astringent property.

Free radical scavenging activity protects the body from toxic substances that might cause unwanted cell damage. Substances isolated from the plant responsible for its  immune supporting function  action include apigenin, luteolin, kaempferol, quercetin, caffeic acid, coumaric acid and rosmarinic acid. All these are responsible for the plant’s  immune system protecting activity, especially against bacteria.

Eyebright protection against unwanted inflammatory response processes is due to the ability of the extract to reduce the production of cytokines especially in the treatment of eye. The herb helps with a healthy inflammation response as a result of conditions that weaken the immune system.

Eyebright also contains natural astringent and antibacterial agents that play a role in tightening and unclogging of porous oily or irritated skin. The cleansing is mainly done under the eye area or the whole face especially over the nose and chin where the pores tend to appear bigger. The presence of flavonoids protects the skin from environmental stressors which helps restore the look of the skin. Its astringent property also helps in skin wound healing when applied topically.

It also confers systemic effects such as the stimulation of the liver to release vitamin A. This is however not proven scientifically. It is also said to aid memory and bring clear thinking. The presence of flavonoids and beta-carotene has a role in the improvement of cognitive performance and memory as well.

Unfortunately, the use of large amounts of eyebright can result in adverse effects such as increased eye pressure and sensitivity to light. Other allergic reactions may include respiratory distress, swelling of tongue, lips, and face. The evaluation of eyebright for safety and efficacy by the Food and Drug Administration (FDA) is yet to be substantive.

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Transparency in Manufacturing

transparency in manufacturing

Transparency in Manufacturing

Since 1969 Life Line Foods has made a commitment to creating quality products that are good for you without cutting corners.   From a small bakery in the mountains of East Tennessee, Life Line Foods has always been transparent in our manufacturing practices.  From the very beginning we made a commitment to use only quality ingredients from reputable sources and we believe that quality products start with quality ingredients.

Many years later Life Line Foods launched the Buried Treasure Liquid Nutrients brand.   Using only plant-based ingredients sourced from reliable companies that provided valid testing results.   How could we be the industry leader in the liquid supplements segment without being transparent in our sourcing? 

Today there are numerous companies competing against the Buried Treasure brand.  Others see the value in liquid nutritional supplements even as Buried Treasure continues to innovate and strives in our manufacturing process.   Buried Treasure continues to be the liquid supplements leader with synergistic formulas, higher potencies, higher quality ingredients and bringing the best value to our consumers.

Quality to Buried Treasure, means finding sources with verified analysis, highest potencies and the cleanest results.   Each ingredient no matter where in the world it’s sourced, must meet our stringent standards before we even consider using it in our products.   Quality is not sacrificed for cost.

In our global economy, not every ingredient can be sourced from right here in the United States.   Our ingredients come from all over the world including Italy, India, China and others.   Regardless of the country, the ingredient manufacture must also commit to transparency.   Our source companies from overseas use the very same standards as we do here in the United States.  

Several of the global standards used by our source companies originated from the U.S.  When we find an ingredient source we first want to know what standard they are using to test their product.  Through a Certificate of Analysis, we can be assured of their standard of testing methods.   Every company we purchase from must use a testing method similar to or the same methods used by the FDA, USP or AOAC.   With these testing standards we know the quality, potency and ‘cleanliness’ of each ingredient.  

Buried Treasure has nothing to hide when it comes to the source of our ingredients.  You can clearly see we don’t add any artificial colors, fillers or flavors.    It is our commitment to our valued customers to prove that quality ingredients create quality products.